Going Green the Orient Craft way

Going Green the Orient Craft way Orient Craft is among the very few apparel manufacturers who have transformed in the recent decade from just being a home-grown exporter to an organization with a corporate, responsible and professional structure. With 19 apparel manufacturing facilities already operational in Delhi- NCR, the upfront management started planning for the future in 2009. Earmarking Bhiwadi in Rajasthan which is an hourand- a-half drive from the OC headquarters in Khandsa, Gurgaon, the location was near enough to be handled by the core team but far enough to generate fresh manpower. Further, the selection of the plants is important and they should be such which fit into the natural habitat and are local species," says Ranjiv. However, tracing the journey Ranjiv admits that it was not easy. Despite general perception a Green factory does not mean a factory with lots of greenery; in fact, OC had to remove a few of the plants as it was over the permissible limit. The process was very demanding, but now that the systems are in place and there is better understanding of the requirements, Ranjiv feels that constructing the next five factories will be easier. Similarly, Green isn't only about the environment it also implies what facilities are given to workers for better working conditions. In fact, there was a lot of learning and unlearning and just getting things in place was not the challenge but to do it right was a bigger challenge. "We realized that more plants were in fact a burden on the water levels, as absorptions were higher. My of CSR, whether social or environmental is now embedded into our business model and it has assisted that our buyers like M Going Green the Orient Craft way Trade News selected by Local Linkup on 18/05/2012